In 2014, Sammontana (famous ice cream brand in Italy) made one of the most iconic commercials of the 2010s, using a rapper spitting rhymes instead of a classic voice-over. The great popularity of this commercial gave rise to numerous parodies and homages on social media. In 2017, we decided to launch a community honoring remake, whose voice-over was mentioning the most successful parodies over the years. These contents are also displayed on screen, closing the gap between social media & TV.
Y: 2017
A: Auge Communication
A: Auge Communication
Bronze in "Direct Marketing - Digital & Social Media" — ADCI - Art Directors Club Italiano