Before the new season of a great series begins people look for video summaries and recaps on YouTube to remember the crucial moments of the story and learn how the previous one ended. For the launch of the last season of Gomorra we wanted to create an original recap, tapping into a unique aspect of the series: the soundtrack's rap sung in Naples peculiar dialect. We created the first "rapcap" of a TV series,composed by a prominent exponent of the Neapolitan underground scene, J Lord. The music video's song was then built with highlights from previous seasons of the series.
Few days before the release of the last Gomorra season we presented our song on X-Factor's stage. J Lord and Shari performed the rapcap song live as guests of the popular Tv show.
The song "La resa dei conti" (the payoff of the last season of Gomorra), was produced by the Machete Crew. The track was spread also through Spotify and it was included in the mixtape Bloody Vinyl 3.
Just some hours before the release of the last season episode we dropped a gift to our fans. We spreaded on our channels a farewell video starring the series' main actors, Salvatore Esposito and Marco D'Amore waving goodbye to their characters Genny and Ciro for the last time. Last but not least we circulated a special print of the letter the two actors payed their honors to the series' characters. Those videos were the most viral content ever posted on the Sky's Italian social network platforms.
Y: 2022
A: Sky Creative Agency
A: Sky Creative Agency