Brancamenta is an Italian mint liqueur that over the years established itself as the "Icy shiver maker". In 2023, its key assets were revised and arranged in a way that made the brand contemporary, without losing its heritage. The work started with creating an extreme contraction of the logotype that would enhance the onomatopoeia of the icy shiver.
The product label has a complex system of overlapping elements that couldn't be involved in the brand renewal. For this reason they have been expanded singularly in order to communicate in a fluid and simple way. Solid illustrations, like the three ice cubes representing the perfect serve of this drink, have been implemented as well as key brand features.
Y: 2023
A: Auge Design
A: Auge Design